Our Mission

Clean The Sky exists to showcase positive eco news & breakthroughs, while promoting awareness of what we need to get done to save the planet (from CO₂).

Almost two decades ago, TrendHunter.com was founded as a place for people to share innovative ideas to make the world a better place. Since then, Trend Hunter has blossomed, garnering 3.5 billion views and using its traffic patterns to do more than 12,000 custom trend projects for many of the world’s most popular brands, from Coca-Cola and Starbucks to adidas and Universal Studios. As our work expanded to helping brands use AI and create the future, we started thinking more deeply about our role in helping shape a more eco and sustainable future.

Our eco team pushed on this mandate by writing more than 30,000 eco trends, delivering more than 250,000,000 views of exposure to eco articles, and including sustainable topics in our keynotes, Future Festivals and 1,000+ client workshops. We also planted 1,000,000 trees through Trees.org. But we still wondered how we could be more impactful.

That desire to do something bigger led us to CleanTheSky.com. As we learned more about Direct Air Capture, we approached Oxy to sponsor our initiative to showcase positive eco news & breakthroughs, while promoting awareness of what we need to get done to clean the sky. And they agreed! Thank you to Oxy for sponsoring a new educational series on how Direct Air Capture and CDR work.

One powerful way to understand the challenge is the Atmospheric Bathtub metaphor. The atmosphere is like a bathtub, and right now it is overflowing with CO₂—50% more than the amount that should be there. If your bathtub was overflowing, you would not just turn down the tap. That is what it’s like if you only reduce, reuse and recycle. We need to pull the drain TOO and get some of the water out. To Clean The Sky, we also need to REMOVE CO₂ from the sky.

As an online community, CleanTheSky.com is still in its early stages, but the Trend Hunter team has already written up a few thousand eco breakthroughs and established a number of guiding principles for the adventure:

• We want to highlight positive breakthroughs, not disasters and fear
• We believe the road ahead is difficult, but that human innovation can prevail
• We want to be purpose-driven while remaining transparent about the size of the challenge
• We want to address common misconceptions
• We will be a platform for scientists, researchers and entrepreneurs who are trying to make a difference
• We will especially highlight affordable, scalable solutions that you or your company can implement
• We will emphasize the global need to be Geo Zero, which means reducing, reusing and recycling, but also permanently REMOVING CO₂
• We will be community-focused, catering to creative minds that believe we can make a difference and solve the problem

Let’s do this, together.