Celebrative Wildlife Campaigns





















The 'Eye on the Wild' Campaign Captures Unique Habitats
Debra John — April 5, 2025The National Wildlife Federation, in partnership with Blink Smart Home Security, has introduced the 'Eye on the Wild' initiative to capture and celebrate wildlife in surprising settings, from dense forests and tranquil ponds to suburban backyards. This campaign seeks to inspire greater appreciation for local ecosystems and encourage conservation efforts by showcasing the diverse habitats where wildlife thrives.
Launching during National Wildlife Week (April 7-13), the initiative will feature a dedicated online platform displaying footage of animals recorded by home security cameras nationwide. Visitors will have access to interactive experiences, including wildlife-themed quizzes, engaging video content, and educational resources.
To further participation, individuals can take a pledge to protect natural habitats, with the added incentive of being entered for a chance to win a 'Blink Security Camera' package, reinforcing the campaign’s mission to connect people with the wildlife around them.