Branded Reforestation-Supporting Events
The Opti Digital Green Challenge Will Run in May 2025
Kalin Ned — April 8, 2025
Premium monetization platform Opti Digital is exercising its Corporate Social Responsibility commitment through the Opti Digital Green Challenge. The initiative is marketed as an eco-friendly sports event that motivates stakeholders from the online publishing and monetization industries to participate in mitigating environmental impact.
The Opti Digital Green Challenge is running from May 1st until May 31st. It encourages participants to walk, run, or cycle, and the goal is to collectively reach the 40,0000 kilometer mark. Throughout the initiative, the brand will support Coeur de Forêt, a non-profit organization that is conducting crucial work in reforestation and sustainable agriculture in Bolivia. This region has "lost 70% of its natural habitats due to unsustainable agricultural and mining practices."
By reaching the 40,000 km goal, the Opti Digital Green Challenge is expected to "restore approximately 3,000 m² of forest, which will sequester nine tonnes of CO₂."
