Circular Jacket Subscriptions

Kids love exploring the outdoors, and keeping growing children properly outfitted for the elements is a challenge that Gore-Tex Kidswear is tackling with a "swappable, sustainable, stress-free" circular jacket membership service. This subscription for kids ages five to 10 is available in Europe, operated by Belgium-based service provider Bundl, and uses technology developed by UK-based Supercycle. “Until now, Gore-Tex primarily served those who put quality above all else,” Supercycle CEO Ryan Atkins shared in a LinkedIn post, “With this model, they can now serve every priority equally, expanding their potential customer base dramatically.”

With this circular subscription service, members can swap a child's jacket for a new style when they outgrow their old one. As part of this initiative for the next generation of adventurers, jackets can be returned in any condition because Gore-Tex Kidswear covers all damage, no questions asked.