innovation
Article

Luxe Carbon-Neutral Bags

The Mulberry Lily Zero Collection Shares 12 Earth-Friendly Styles

Mulberry is working towards its goal of becoming net-zero by 2035 and it is now introducing its very first carbon-neutral collection with Lily Zero. This sustainably minded collection shares 12 styles that are carbon-neutral and made in Mulberry’s carbon-neutral Somerset factories with carbon-neutral leather sourced from a tannery in Germany that measures, reduces and offsets its carbon emissions. Additionally, the luxury British label uses a Life Cycle Assessment to ensure that the styles are truly carbon-neutral from field to shop floor. This process considers all components of the luxury bags, as well as their packaging, transportation and more.

The collection introduces products like The Lily, a day-to-evening bag, as well as an augmented reality filter on Instagram that lets people immerse themselves in an ethereal world where they can virtually try on the bag.

You May Also Be Interested