Cross-Industry Collaborations

Global logistics company DHL Express has teamed up with Chinese streetwear brand FMACM to unveil the 'One Planet’ Sustainable Fashion Collection,' a creative cross-industry collaboration. The limited capsule line features eye-catching hoodies, sweatshirts, and tees that incorporate DHL’s iconic logo and messaging about sustainable living. More importantly, the collection’s design and production prioritize low environmental impact -- using organic fabrics, eco-friendly dyes, and minimal packaging.

DHL, known for its yellow-and-red branding, has been actively promoting sustainability within its own operations (investing in electric vehicles and carbon-neutral logistics), and this collection extends that advocacy to the consumer realm. By partnering with FMACM, a cutting-edge fashion label with youth appeal, DHL aims to inspire the public (especially younger generations) to engage with concepts of recycling, carbon reduction, and 'One Planet' stewardship.

The apparel line was introduced with a pop-up event and online campaign in China, and is part of DHL’s broader GoGreen initiative. It follows a previous successful DHL x fashion collab in Asia, underlining the trend of logistics brands stepping into lifestyle branding to communicate values.

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