Tactile Sportwear Collections
Under Armour x UNLESS Partner for a Regenerative Collection
Debra John — April 8, 2025
Under Armour, Inc. and UNLESS, Inc. have announced a pioneering partnership with the debut of a regenerative collection, set to launch during Milan Design Week at Fuorisalone from April 8 to 10, 2025. This collaboration marks the first joint initiative between the two brands and underscores a shared commitment to sustainable innovation in the athletic apparel industry.
The Under Armour x UNLESS collection features garments designed for performance and engineered to return to the earth. Crafted entirely from plant-based materials, the collection showcases "hoodies, t-shirts, and shorts available in men's, women's, and unisex styles; each piece is intended to complete a regenerative lifecycle—beginning with natural materials, worn through athletic use, and ultimately composted to nourish new growth."
The immersive exhibition offers a tactile exploration of this regenerative cycle. Priced between USD $30 and $160, the collection integrates bold colors and expressive graphics, embodying a vision for a plastic-free, circular future.
