Nostalgic Youth-Friendly Drinks

Squeezeit is expanding its popular range of children’s beverages with the launch of a new Blue Raspberry flavour, set to arrive in major UK supermarkets this April. This latest addition comes as the brand continues to experience strong double-digit growth over the past two years, fueled by increasing consumer demand for nostalgic, sweet-shop-inspired flavours.

Packaged in Squeezeit’s signature squeezy bottle, the new variant builds on the success of the Bubblegum flavour, which quickly became a best-seller after its 2023 debut. With retro-style drinks making a comeback, Squeezeit aims to capture the excitement of classic childhood treats while offering a fun, refreshing option for today’s young consumers.

“We’ve seen a strong response to our candy-inspired flavours, and with growing interest in nostalgic tastes, we expect Blue Raspberry to be well received across the UK," said Kurt Hofer, CEO of Squeezeit.