Eco-Conscious Slipper Launches
The 'Roam Slip' To Launch with a Sustainable Tech Underfoot
Georgia Wray Norsten — July 30, 2025
R0AM has announced the launch of 'The Roam Slip,' featuring sustainable tech underfoot via a 30% 'BLOOM RISE™' algae-based footbed -- marking a pivotal step in the brand’s evolution from cult neoprene slides to full lifestyle footwear. Available August 1st, each pair of the new slipper helps clean 55.3 cubic meters of air, capture 40.1 grams of CO₂, and restore 53.4 liters of water to the environment. Lightweight and low-profile, the silhouette features signature memory-foam neoprene uppers and a custom checkerboard insole for comfort that doesn’t compromise on eco-conscious design.
This release reflects founder Kay Sides’ personal roots in Hawai‘i 'slippah' culture, now reimagined with high-performance materials for daily wear. Available exclusively at roamwears.com, the Roam Slip is designed for the mindful modern minimalist.
By integrating algae-derived BLOOM RISE™ materials, R0AM strengthens its positioning in the growing sustainable fashion market while expanding into indoor-outdoor lifestyle categories. This not only deepens consumer trust in the brand’s mission but also broadens its reach beyond seasonal trends.
