Fiber-Based Laundry Detergents

Tide evo, the concentrated, waterless tile with a fiber-based structure and six cleaning layers, launched nationally to meet the need for innovative, feel-good cleaning products without added liquid and fillers. This lightweight, pre-measured design is packed with activated cleaning fibers that break down stains, odors and irritants for a deep, effectie clean that's compatible with all machines.

Tide evo activates in cold water, and its intentional design helps to reduce manufacturing waste, maximize material efficiency, and ultimately advances the brand's mission to turn three out of four laundry loads in the United States and Canada to cold by 2030.

Beyond its recyclable, Forest Stewardship Council certified packaging, Tide evo makes other important considerations, like a tactile symbol that supports its identification as a laundry detergent and a NaviLens code.