Low-Consumption-Promoting Car Installations

At Milan Design Week, Kia introduced its 'Transcend Journey' installation, spotlighting the brand’s commitment to sustainable, low-consumption mobility. The concept showcased Kia’s innovative electric vehicles (EVs) and Platform Beyond Vehicle (PBV) designs, emphasizing how they support eco-conscious lifestyles by bridging urban and natural environments.

A centerpiece sculpture, inspired by Kia’s 'Opposites United' philosophy, symbolized harmony between contrasting elements—technology and nature, city and wilderness. Featured vehicles included the 'Kia PV5 Passenger,' 'Kia Concept EV2,' and 'Kia PV5 WKNDR,' each designed to promote efficient energy use, reduced emissions, and adaptable functionality in diverse settings.

These models reflect Kia’s vision of a more sustainable future, where electric mobility enhances everyday experiences while minimizing environmental impact. The installation reaffirmed Kia’s role as a leader in designing transport solutions that prioritize ecological responsibility and innovative design.

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