Food Waste Subscription Services

VLOO is Australia’s first vegan food waste subscription service, and it gives new life to plant-based food that's nearing or past the recommended best-before date. Through VLOO, customers find curated, affordable plant-based products that help to minimize environmental impact without sacrificing quality or taste. According to research from End Food Waste Australia and RMIT University, Australia wastes 7.6 million tonnes of food annually, and this new service is playing a part in connecting people with nourishing food and pantry supplies that would otherwise go to waste in the landfill.

VLOO's intentionally crafted identity centers on exciting alternatives—rather than strict veganism—to resonate with a broader audience seeking conscious choices without rigid labels. With its bold colors and messaging, VLOO conveys its friendly, non-judgmental and down-to-earth approach to making the planet a better place.