Sustainable Egg Producer Rebrandings

Bedfordshire, England-based egg producer Bird Brothers has announced a major rebranding effort to help it evolve and thrive in a changing marketplace with a series of strategic updates. The rebranding includes bold new packaging and a new website, but also puts a B2B eCommerce platform in focus which is powered by Swiftcloud and offers 24/7 access to intelligent ordering features. The various updates better reflect the egg producer's place in the marketplace and will help it to cement its place as a frontrunner for sustainable eggs across categories.

Commercial Director Matthew Bird spoke on the Bird Brothers updates saying, "From a refurbished farmhouse with one henhouse, the company has grown to become an award-winning producer serving a varied customer base from retailers to major names in retail and food service. Our brand refresh gives us a modern look and feel that better reflects the company we are today, and it is coupled with the launch of our new app-based ecommerce platform which will allow us to more efficiently serve our growing customer base.”