Certified Circular Footwear Designs

Crocs has expanded its certified circular footwear designs, earning Cradle to Cradle Certified Circularity Gold Version 5.0 for three clog styles. The certification recognizes products developed with recycled materials and recovery considerations, allowing consumers to choose footwear independently assessed for circular design practices.

The Classic Clog contains an average of 29% recycled material, while the Bae Clog and Keep It Going Classic Clog feature 36% and 42%, respectively. Crocs also operates its Old Crocs. New Life. program across 345 stores in 10 countries, collecting worn footwear for reuse or recycling into materials for other applications.

For footwear manufacturers, this development demonstrates opportunities to incorporate circular design into established product lines. Third-party certification could also strengthen consumer confidence, while expanded collection programs may help brands reduce waste and extend the usefulness of existing materials.