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IKEA Russia's Holiday Ad Encourages Mindfulness Around Food Waste
Laura McQuarrie — November 30, 2020
The holiday season is a time of year that's associated with overindulgence and overspending, and IKEA Russia wants to remind people of the importance of minimizing food waste with its food waste ad. The ad spot dives into a scenario where excess food is carelessly discarded instead of being properly stored in containers.
The one-minute ad kicks off with a boy playing in the snow who encounters food falling from the sky. After taking off at a run, he arrives home to see food being scraped from a plate to the garbage, an action that's mirrored by the pieces of food falling from the sky. With the ad, IKEA promotes its affordable plastic containers by asking "what if nature returns everything that we throw away during the holidays?"
