Green-Forward Beauty Brands

My Green Routine is positioning itself to “redefine personal care for ordinary people” by offering plastic-free, low-toxicity products that prioritize both personal health and environmental responsibility. Founded by brothers Ben and Jonny Jones and inspired by their travels across Southeast Asia, the brand launched in 2026 with the 90 Day Detox—a three-month program designed to help consumers reset their routines by eliminating chemicals, plastics, and waste.

The Detox Box features MGR’s flagship products, including the Moo Shine Shampoo Bar, formulated with milk protein and cold-pressed natural oils to strengthen hair, restore scalp health, and replace conventional plastic bottles, and Nano-Hydroxyapatite Toothpaste Tablets (10%), a fluoride-free alternative clinically shown to remineralize enamel and reduce sensitivity, delivered in a waste-free format.

Through its curated, science-backed offerings, MGR aims to make sustainable, effective personal care accessible and appealing.

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