Sustainable Beauty Initiatives
Beauty Society Announces the Launch of National Refill Day
Georgia Wray Norsten — April 3, 2025
National Refill Day makes its debut this April 1st, thanks to sustainability-driven beauty brand Beauty Society. Designed to coincide with the start of Earth Month, the annual initiative encourages consumers and beauty companies alike to embrace refillable products as a solution to packaging waste and environmental harm.
With a 20-year legacy of promoting eco-friendly practices, Beauty Society is using National Refill Day to spotlight the impact of its refill and reforestation efforts. The brand’s 'Treasure Not Trash' program has significantly reduced single-use packaging. Through its partnership with Eden People + Planet, one tree is planted for every refill purchased -- linking sustainable skincare directly to global reforestation and fair-wage job creation.
Beauty Society urges brands to commit to refill systems and challenges consumers to switch, share, and support eco-conscious choices. With refill culture growing, this movement aims to make sustainable beauty the new standard.
