Beauty Waste Initatives





















Sustainable Beauty Coalition Debuts 'The Great British Beauty Clean Up'
Kanesa D — January 22, 2025The Sustainable Beauty Coalition is furthering its commitment to sustainability with a new project that aims to reduce beauty waste. Dubbed 'The Great British Beauty Cleanup,' this initiative urges beauty brands and shoppers to sustainable dispose of their packaging waste in a way that will not harm the environment. This clean-up event can be tracked through an interactive map on the brand's website, encouraging consumers to join in on the fun.
Currently, 21 retailers have demonstrated interest in the initiative, including L'Occitane. The clean-up event will be hosted from March 3 to 9th, aligning with Waste Week in the UK. Notably, this initiative will also offer educational opportunities for consumers to learn about the impact of their beauty purchases on the environment.
Image Credit: Sustainable Beauty Coalition