Regenerative Wool Sweaters
Reformation Introduces Knitwear Collection Made from 100% NATIVA™ Wool
Georgia Wray Norsten — October 15, 2025
Reformation is redefining sustainable luxury with its newest collection of better sweaters crafted entirely from NATIVA™ wool -- a 100% traceable, regeneratively grown fiber sourced from farms that prioritize animal welfare and land health. Unlike conventional wool, which can contribute to overgrazing and carbon emissions, NATIVA™ wool is produced through regenerative farming practices that restore ecosystems, enrich soil, and support biodiversity.
Sourced from Uruguay’s La Magdalena farm -- a leader in regenerative agriculture -- the new collection blends timeless silhouettes with eco-forward innovation. Standout pieces include the Hermia Regenerative 'Merino Polo,' 'Ettie Midi Skirt,' 'Laurence Sweater Dress,' and 'Jo Oversized Crew.' Each piece is fully traceable via blockchain and recyclable through RefRecycling, further advancing Reformation’s Climate Positive goals.
By incorporating NATIVA™ wool, Reformation strengthens its leadership in transparent, circular fashion. The partnership bridges technology and regenerative agriculture, giving the brand a meaningful edge in sustainable knitwear.
