Waste Reduction Campaigns

Since the end of 2023, Rhyme & Reason has been using recycled, ocean-bound plastic in its packaging and the haircare brand is now uniting conscious consumers with its #NoNewPlastic campaign.

Although reclaimed plastic packaging is becoming more common, Rhyme & Reason sets itself apart within the haircare industry by making both caps and bottles with 100% recycled plastic. What's more, the brand's haircare packaging is 100% recyclable, underscoring the need to improve the statistic that just 9% is currently recycled globally.

Planet-conscious consumers are implored to take small daily steps and make mindful choices with Rhyme & Reason's #NoNewPlastic campaign, which supports positive actions like thrifting, upcycling and creatively repurposing materials to reduce waste.