Plastic-Free Beauty Formulations

ALIANAz is redefining the future of sustainable beauty by replacing traditional plastic-heavy packaging with a more thoughtful, efficient alternative: dissolvable powder formulations. Rather than shipping water-heavy products in single-use plastic bottles, the brand offers concentrated powders in fully plastic-free sachets. Consumers simply mix the product with water in their own reusable containers -- a seemingly simple concept with a highly effective execution.

These innovative formulations deliver performance comparable to that of conventional liquid counterparts while significantly reducing plastic waste and lowering carbon emissions. Going a step further, ALIANAz has developed customized formulations tailored to different hair types, addressing a persistent shortcoming in many mass-market products.

The company has secured £350,000 in public funding and achieved a 56% increase in turnover between 2022 and 2024. This presents a commercially viable model that supports the UK’s Net Zero ambitions while meeting consumers’ growing demand for effective, eco-conscious beauty solutions.

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