Redesigned Home Cleaning Products

The Oxi Clean Gelstick redesign by Church and Dwight Inc. was initiated as a value engineering effort to simplify manufacturing while improving environmental performance. The previous applicator relied on a pump mechanism with non recyclable components, including a metal spring, and presented issues such as leakage, poor ergonomics, and inconsistent dispensing. The updated design replaces the former assembly with a streamlined structure made entirely from recyclable HDPE that incorporates 30 percent post consumer recycled content. Single shot molding for the top section reduces material complexity, while a flexible graphics sleeve supports future product variations without requiring structural changes. These adjustments contribute to more efficient production and reduced waste.

The redesign also focuses on enhancing user experience through clearer functional zones and improved handling. A wider squeeze area controls gel release, and the applicator can be held perpendicular for scrubbing without unintentional dispensing. The head maintains the familiar circular form but introduces two fabric textures to support targeted stain treatment. Consumer research informed the retention of recognizable features such as blue nubs and elastomeric textures, while addressing the primary complaint of over dispensing. The updated silhouette aligns with how users naturally grip the product, similar to a thick marker. The redesign maintains existing shipper dimensions for major retailers and is reported to generate annual savings of 2.1 million dollars, demonstrating combined gains in sustainability, usability, and operational efficiency.

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