Battery Brand Packaging Solutions

Recyclable plastic-free packaging is at the center of Energizer Holdings’ latest sustainability initiative, as the company transitions its Energizer household batteries to more eco-friendly materials. Rather than modifying existing systems, Energizer adopted a clean-slate strategy—introducing all-new primary, secondary, and tertiary packaging, along with custom machinery developed in partnership with Aagard.

This shift required extensive collaboration across marketing, sales, engineering, and procurement teams, addressing key challenges such as product visibility without plastic, cost management, and maintaining brand impact on retail shelves. The new paper-based packaging made its debut at Walmart locations across the U.S. and online.

Once fully implemented across all retail partners, "the new design will replace over 90% of traditional blister packaging in the North American portfolio." The company also estimates the change will "eliminate approximately 2.5 million pounds of plastic annually," marking a major step in reducing its environmental footprint and advancing circular packaging goals.

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