Sustainable Jersey Designs
Reflo x Luton Town FC Instigate a Tree-Planting Initiative
Debra John — August 29, 2025
Sustainable jersey designs are at the forefront of Luton Town FC’s latest collaboration with performance wear brand Reflo, reflecting a commitment to both innovation and environmental responsibility. The club has introduced its '2025/26 Third Kit' in partnership with Reflo, positioning the design as more than a football shirt—it represents a broader initiative to integrate sustainability into sport.
As part of this collaboration, Luton Town FC and Reflo have pledged to plant one tree at the future Power Court stadium site for every goal scored while wearing the new kit. This initiative ties on-field success directly to ecological benefits, creating a long-term legacy that extends beyond matchdays.
The shirt itself is a bespoke creation, featuring a hand-drawn design inspired by the road names surrounding Kenilworth Road, such as Oak, Ivy, Beech, and Ash. Produced using Reflo’s 'Reloop' technology, the jersey is made entirely from recycled materials and is fully recyclable at the end of its lifecycle, reinforcing the principles of circular fashion.
