Sustainable Bag Campaigns

FREITAG’s latest campaign spotlights the 'F260 MIAMI WIDE,' an upcycled bag made entirely from used truck tarps—a continuation of the brand’s commitment to sustainable design. By repurposing durable, weathered materials, FREITAG diverts waste from landfills and extends the lifecycle of industrial fabrics.

The wide-format shopper is designed for large, flat items and reflects FREITAG’s approach to functionality without compromising environmental responsibility. Each bag is one-of-a-kind, thanks to the unique patterns and textures of the reused tarpaulins, which retain their character even after transformation.

To further emphasize sustainability through innovation, FREITAG partnered with visual artist Dirk Koy. Using 3D scanning and real-time animation, Koy reimagines the reclaimed material in motion, creating digital artworks that highlight the tactile beauty of reuse. The result is a campaign that not only promotes eco-conscious consumption but also celebrates the creative potential of circular design.

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