Clean Australian Infrastructure Campaigns

ACCIONA’s latest campaign, developed in collaboration with DDB Group Melbourne, underscores the company’s commitment to sustainable innovation in the infrastructure sector. The initiative, which features illustrations by internationally recognized artist Noma Bar, presents a series of projects that exemplify environmentally responsible design. For example, the campaign highlights projects such as a tunnel design that eliminates the need for dredging in Sydney Harbour, and the creation of a turtle passage as part of Australia’s largest weir, both of which demonstrate the practical implementation of innovative solutions with minimal environmental impact.

The campaign’s visual language is defined by a striking palette of red, black, and white imagery, complemented by succinct headlines that encapsulate the message of rethinking conventional practices to achieve sustainability. Through this creative approach, ACCIONA aims to bridge the gap between its historical contributions to major infrastructural projects and its forward-thinking vision for sustainable development. Distributed across out-of-home, online, and social media channels, the campaign is positioned to reinforce ACCIONA’s role as an industry leader committed to delivering long-term value for both people and the planet.

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