Sustainable Storytelling-Based Campaigns
OHTO Debuts the 'If Nature Had a Voice' Regional Campaign
Kanesa D — May 23, 2025
As part of its ongoing Wander Sustainably initiative, the Ontario’s Highlands Tourism Organization (OHTO) has launched a compelling new campaign, 'If Nature Had a Voice,' running from May 1 to September 30.
At the heart of the campaign is a powerful storytelling approach that imagines what nature would say if it could speak. This narrative framework is brought to life through short videos, digital storytelling, and curated travel itineraries, all focused on fostering a deeper connection between visitors and the environment.
New content will roll out monthly on ComeWander.ca, inspiring travelers to tread lightly and support local communities while exploring the region’s forests, rivers, and skies.
“This campaign is about listening to nature’s message and taking action to protect what makes our region so special,” said Nicole Whiting, executive director of OHTO. “We’re encouraging people to explore with intention and to see the land, air, water, and food of Ontario’s Highlands as more than just a backdrop, but as a voice worth hearing.”
