Resale Market Growth
Amazon Has Reported Growth in Europe's Resale Market
Georgia Wray Norsten — October 4, 2025
Amazon has reported that Europe's online resale market for used and returned products is now worth €21.6 billion and is expected to grow by €2 billion in 2025. This growth reflects a significant shift towards sustainable consumption practices, as consumers increasingly prioritize the purchase of pre-owned items. By facilitating the resale of products, Amazon is contributing to the reduction of waste and the promotion of a circular economy.
This initiative aligns with a broader trend towards sustainable consumption and production, highlighting the importance of extending the lifecycle of products. As the demand for resale products continues to rise, companies like Amazon play a crucial role in driving the transition to more sustainable consumption patterns. This growth in the resale market not only benefits the environment but also offers economic opportunities for businesses and consumers alike.
