Plastic-Free Beauty Brands

AORA México is officially launching at Sephora, making the award-winning luxury color cosmetics brand the first 100% plastic-free beauty brand available through the prestige beauty retailer.

AORA México was founded in Mexico City based on two beliefs: clean beauty shouldn't be boring and plastic-free packaging should be the standard. As such, the beauty brand's zero-plastic products (formulated with ingredients of Mexican origin such as chiles, tepezcohuite and cactus flower) are packaged in tin, aluminum or wood. Certified by rePurpose Global, every purchase helps to remove nine times its weight in plastic—and to date, AORA customers have helped to remove over 5,269 pounds.

As of July 17th, at Sephora, beauty lovers can invest in clean, high-performance luxury color cosmetics like the brand's best-selling Acaríciame Más Spicy Lip Serum, the pyramid-shaped Mírame Palette, and the Inícia Illuminating Primer.