Branded Bee Ambassadors

Guerlain has deepened its long-standing commitment to biodiversity conservation by appointing multidisciplinary artist Charlotte Le Bon as its new Bee Ambassador. The announcement coincides with World Bee Day.

The Bee Ambassador position aligns the luxury beauty brand's environmental advocacy with Le Bon's artistic vision and passion for nature. This results in a platform to amplify awareness about pollinator protection. The collaboration serves as a catalyst for Guerlain's three-pronged bee conservation strategy — the Guerlain for Bees Conservation Programme, Women For Bees (which combines ecological preservation with female empowerment), and the expanded Bee School initiative in partnership with Montreal's Espace pour la Vie Foundation.

By supporting the development of new educational modules about wild pollinators through the Montreal Insectarium, Guerlain demonstrates a sophisticated approach to environmental education that blends scientific rigor with accessible, creative programming for diverse audiences.

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