Single-Use Plastics-Reducing Initiatives
Britvic is Working with Wireless Logic on New Project
Colin Smith — September 3, 2025
Britvic has partnered with Wireless Logic to integrate Conexa, Wireless Logic’s mobile IoT network, with its Aqua Libra Flavour Taps. The digital dispensers deliver sugar-free, additive-free flavoured water on-site in workplaces, hospitality venues and retail outlets. Each unit uses six flavour cartridges that can replace up to 10,000 single-use plastic bottles and incorporates recycled plastic components. Real-time telemetry data is collected via on-SIM applications and transmitted securely to Amazon Web Services for analysis.
Access to instant usage and flavour-preference data allows Britvic to adjust production and distribution based on seasonal trends and consumer behaviour. After initial trials under a software-as-a-service model, Britvic moved to direct connectivity for immediate insights, improving forecasting and logistics. This collaboration supports Britvic’s Beyond the Bottle strategy by reducing packaging and promoting reusable dispensing systems in travel, sports and leisure settings. Conexa’s scalable coverage and robust security enable Britvic to expand its packaging-free offerings globally.
