Eco-Conscious Professional Clothing Lines
Rhubaia Focuses on Sustainability and AI-Driven Tech
Kalin Ned — March 19, 2026
Canadian CEO Lacey Cadieux-McLean founded Rhubaia as an eco-conscious professional clothing line for women. The brand sets itself apart in the market with its AI-powered virtual closet application, which is "designed to reduce waste, simplify wardrobe management, and foster connection."
The company emerged from the founder's personal experience as a busy professional who discovered that many conventional garments contain harmful toxins. This led her on a mission to create healthier alternatives for eco-conscious professional clothing.
Lacey Cadieux-McLean shares: “Through AI-driven outfit recommendations, advanced rendering and tryon technology, The Rhubaia Virtual Closet allows users to curate outfits, collaborate with friends, get feedback, and share inspiration across distances. It’s powered by AI to provide smart styling suggestions based on weather, preferences, and even upcoming events. Instead of treating clothing as static items, our app turns your wardrobe into a dynamic, interactive experience. It’s part personal assistant, stylist, creative tool, and social platform.”
