Beauty Refill Product Expansions

Jelly Co. is expanding its refillable skincare lineup in response to strong consumer demand and the growing popularity of travel-ready packaging. The Australian-based K-beauty brand, best known for its 'Bubble Tea Steam Cream,' has introduced a new refill pouch for the product, which now accounts for nearly 40% of total sales. Customers praised the lightweight, resealable format for its ease of travel -- feedback that has since shaped the brand’s messaging.

More refill innovations are on the way, including a version of its 'Cherry Blossom Sleeping Mask' designed to double as a travel pack.

Jelly Co’s pivot toward sustainable, portable skincare taps into two accelerating trends: eco-conscious beauty and on-the-go convenience. The refill strategy not only deepens customer loyalty but also aligns with growing demand for waste-reducing packaging, positioning the brand for global expansion in a crowded, eco-savvy skincare market.

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