Directly Sourced Sustainable Coffees
BIGGBY Partnered with La Fortaleza on a Farm-Direct Blend
Katherine Pendrill — September 7, 2024
BIGGBY COFFEE is continuing its mission to exclusively use farm-direct coffee by 2028 by introducing a new Farm-Direct blend with its partner, La Fortaleza.
For several years now, BIGGBY COFFEE has been on a mission to support more humane and more sustainable coffee farming. And now, thanks to its partnership with La Fortaleza, BIGGBY COFFEE marks the halfway point in its mission to be 100% farm-direct by 2028.
The newest Farm-Direct blend is a medium roast with beans sourced from Chiapas, Mexico. It will be available by the cup at your local BIGGBY COFFEE coffeehouses, as well as for purchase by the bag. As Co-Founder Michelle Fish explains, “The vast majority of American consumers have no idea where coffee comes from. But more importantly, they have no idea who grows it... We believe that, if consumers have a sense of who these people are, that’s enough to change their buying behavior.”
