Artisanal Indian Co-ords

Label Apurva, the designer label by Apurva Shah, has unveiled its size-inclusive, sustainable Spring/Summer 2025 collection, ‘Heavenly Hues.’ The line draws inspiration from India’s rich Kalamkari heritage, featuring co-ord sets, breezy shirt dresses, and festive separates adorned with hand embroidery, zardozi, appliqué, and textured finishes.

Each piece is crafted using eco-conscious materials and produced through ethical, small-batch practices, reflecting the brand’s commitment to sustainability without compromising craftsmanship.

Currently available on Label Apurva’s e-commerce platform and in its flagship store in Juhu, Mumbai, the brand plans to expand its reach through collaborations with multi-designer platforms, including Pernia’s Pop-Up Shop, Ensemble, Aza, and Nykaa Fashion.

“Sustainability and inclusivity are not add-ons for us—they're the pillars of our brand. We’re proving that luxury can be welcoming, expressive, and deeply rooted in Indian values,” Shah added.

Image Credit: