Sustainable Personal Care Materials

Lenzing’s VEOCEL™ brand showcased its commitment to sustainable innovation at IDEA25, highlighting its environmentally responsible fibers for single-use hygiene and personal care products. The company emphasized the role of VEOCEL™ Lyocell fibers, which are derived from sustainably managed wood sources and produced through a closed-loop, resource-efficient process. These biodegradable fibers offer an alternative to fossil-based synthetics, supporting manufacturers in developing high-performing, eco-conscious products. At IDEA25, VEOCEL™ reinforced its focus on ingredient transparency and cellulosic innovation, inviting industry stakeholders to explore new possibilities in sustainable product development.

In addition to its product showcase, VEOCEL™ introduced the "Circle of Trust" Alliance, a collaboration with strategic partners aimed at advancing responsible nonwoven products. This initiative aligns with Lenzing’s broader sustainability goals, ensuring traceability and ingredient integrity through its Fiber Identification System. By fostering partnerships and promoting transparency, VEOCEL™ seeks to empower brands to make informed choices that resonate with environmentally conscious consumers. The company’s presence at IDEA25 underscored its dedication to driving a new era of responsible single-use products through sustainable innovation and strategic industry collaborations.

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