Eco-Friendly Packaging Inserts

Sulapac® introduces sustainable packaging inserts for spirits through a collaboration with Atom Group’s 'Drinks by the Dram' tasting set. As part of the brand’s refresh, the new packaging goes beyond appearance by focusing on eco-friendly materials that reduce environmental impact.

The insert—used to secure glass bottles inside a cardboard box—is made from Sulapac®’s biobased material, which helps cut down on CO₂ emissions and avoids microplastic pollution. Despite being plastic-free, it remains durable, reusable, and strong enough to protect fragile glass products, especially during shipping in e-commerce.

“Inserts are essential for safely packaging glass bottles,” said Victoria Howse, Head of Gifting at Atom Group. “Thanks to Sulapac, we now have a renewable option that meets our quality needs.” This partnership shows how smart material choices can make packaging both sustainable and functional, helping brands reduce their environmental footprint without compromising performance.

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