Recycled Personal Care Packaging

Raw Sugar Living has unveiled a brand refresh that modernizes its visual identity while retaining recognizable elements, including its signature bamboo caps and white bottles. The updated packaging introduces a streamlined design and incorporates 30% post-consumer recycled (PCR) plastic, reinforcing the brand’s ongoing commitment to sustainability.

All products remain vegan, cruelty-free, and free from harsh chemicals, with a continued emphasis on responsibly sourced and recycled materials. As part of the relaunch, the company has also reformulated its body wash line, now featuring hydrating sugarcane extract, moisturizing oils, and botanical blends.

The refreshed portfolio includes new fragrance offerings and continues to meet strict EU and IFRA safety standards, supporting the brand’s clean, certified-safe positioning. These novel options will be sold exclusively at Target and CVS and are dubbed Vanilla Creamy Coconut Bliss and Eucalyptus Sandalwood Boost, respectively, along with Caramel Vanilla Delight and Cedarleaf Mint Recharge.

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