Resilient Fruit Initiatives

The Sustainable Juice Platform (SJP) is a global initiative that brings together people and companies from all parts of the juice supply chain—from farms to factories to packaging and delivery. Its main goal is to help these partners work together to improve how juice is made and delivered, with a focus on being environmentally and socially responsible.

Because the juice industry involves many different steps and players, it can be hard to apply the same sustainability standards across the board. The SJP helps solve this by creating a space for teamwork, where participants can share knowledge, learn from each other, and set shared goals.

The platform also supports the adoption of environmental, social, and governance (ESG) practices across the sector. By doing so, it encourages responsible sourcing, reduces environmental impact, and strengthens the resilience of the juice supply chain.

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