Reusable NFL-Themed Cups
NFL Launches a Reusable Cup Called TOP CUP for Game Day Hydration
Kanesa D — January 9, 2026
Top Cup has announced the launch of its first NFL-licensed product line, featuring collectible, team-branded cups positioned as a sustainable alternative to single-use plastics at tailgates, watch parties, and in-stadium events.
Manufactured with 90% recycled aluminum and fully recyclable, Top Cup supports a closed-loop model that enables the material to be repurposed into a new cup or can in as little as 60 days. The initial release includes officially licensed designs representing 15 NFL teams, along with select NFL and Super Bowl branding.
Strategically timed to align with a peak engagement period in the NFL calendar, the launch leverages sports enthusiasm, sustainability priorities, and fan loyalty.
“We have a long-standing commitment to enhancing fan experiences in sports, and we are thrilled to take the next step by bringing NFL-licensed products to market. This launch aligns perfectly with our ongoing efforts to elevate the fan experience through a premium, high-quality offering. We are confident that NFL fans will be enthusiastic about this product,” said David Cuthbert, CEO of Top Cup.
