Regenerative Sportswear Collections
The Under Armour x UNLESS Collab is Designed to Decompose
Laura McQuarrie — April 9, 2025At Milan Design Week, Under Armour x UNLESS unveiled their first-ever collaboration and the launch of a regenerative sportswear collection. "Our unique and innovative approach represents a significant shift from the traditional production cycle, which often relies heavily on plastics and generates waste," said Under Armour Brand President Eric Liedtke, "By using only plant-based materials, this regenerative sportswear collection is designed to decompose rather than pollute."
After supporting active individuals, the collection's premium, plant-powered, plastic-free hoodies, t-shirts, shorts, and unisex styles will return to the earth. As seen in the Under Armour x UNLESS collection's vibrant colors and graphics, regenerative fashion that will eventually return to nature doesn't have to come at the cost of style.