Modern Water Filtration Brands

Water2, Co-Owned by Bear Grylls, Expands into Filtered Showerheads

References: water2 & insider.fitt.co

Water2, a United Kingdom-based water filtration company partially owned by public figure Bear Grylls, has extended its product range beyond drinking water to introduce a filtered showerhead.

The new product is engineered to reduce chlorine content by up to 90%, filter out microplastics and trihalomethanes (THMs), and mitigate limescale accumulation, while also purportedly enhancing the perceived water pressure. The device utilizes a proprietary activated carbon filtration system, which has been validated by independent laboratory testing, and is designed for tool-free installation. Each unit includes a replaceable filter cartridge with a 90-day lifespan and an optional vitamin C booster.

In marketing its filtered showerhead, Water2 emphasizes educational content concerning tap water quality issues. It also leverages the involvement of Bear Grylls to build brand recognition and consumer trust.

Image Credit:

Water2