Sustainable Esports Partnerships

Clean skincare brand BRMUD is partnering with esports agency FlyQuest to promote sustainable efforts across the gaming industry. Under the partnership, both entities will focus on creating immersive content, limited edition products, and fan activations that help introduce consumers in the esports space to BRMUD's mineral-rich Boryeong mud, among other products. All efforts will be rooted in sustainability, allowing gamers to choose greener alternatives and enjoy planet-positive experiences.

Notably, FlyQuest describes itself as a "values-based" esports organization that aims to spark change through its 'Good Game' initiative, which merges social good with competitive gaming. The organization has previously worked with companies and groups that champion reforestation, ocean conservation, and mental health.

Interested consumers can learn more through FlyQuest's website.

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