Comprehensive Farming Distribution Models

AGCO, a global leader in the design, manufacture, and distribution of agricultural machinery and precision ag technology, has introduced FarmerCore, a new end-to-end distribution model. This initiative is part of AGCO’s broader Farmer-First strategy, which aims to enhance the profitability, productivity, and sustainability of farmers worldwide. FarmerCore is built upon three foundational pillars: an on-farm mindset, smart network coverage, and digital customer engagement. The on-farm mindset ensures that dealers are equipped to meet the diverse needs of farmers throughout the entire ownership journey. Smart network coverage moves away from a one-size-fits-all approach, adopting a hub-and-spoke model that includes “light” retail outlets, service centers, and parts-only locations. This model allows for a more tailored retail experience and optimizes service coverage while increasing operational efficiencies.

The digital engagement aspect of FarmerCore provides farmers with 24/7 online access to sales and support, including online parts purchasing, dealer digital storefronts, and online configurators. This digital integration brings the entire business to the farm, combining digital and physical elements across the purchasing journey and product ownership lifecycle. It empowers farmers to interact with dealers and AGCO brands on their terms, enhancing the on-farm experience by integrating mobile sales support and service vehicles for on-site maintenance and repair. This innovative approach aims to create a more agile, proactive, and customer-centric network, offering a seamless purchase, service, and support experience.

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