Upcycled Fiber Bars

Floura & Co. is a new snack brand from Jeni Britton, founder of Jeni’s Splendid Ice Creams, and the next-gen fiber company is focused on gut health and creatively repurposing ingredients that would otherwise have gone to waste. The brand's Fruit Crush Bar is a celebration of upcycling that gives new life to watermelon rinds and apple cores. As Floura & Co. describes, "we crush these hidden heroes into pure fiber power—creating the most concentrated diverse fiber bar on the market." The produce trimmings are then paired with nutritious ingredients like white chia seeds, pumpkin seeds and puffed quinoa to make irresistibly delicious, benefit-packed bars.

The bars packed with 13 grams of fiber from 12 whole plants are available in refreshingly different varieties like Brambleberry Lavender, Vanilla Rooibos and Mango Cardamom.