Emissions-Minded Food Campaigns

This new Meatless Farm campaign is being run by the brand in the UK as part of its mission to boost consumer awareness around reduced emissions when it comes to shifting from meat to plant-based alternatives. The campaign consists of billboards with slogans including "Fry this, not that" and "Sizzle this, not that" as a cheeky way to encourage consumers to try out plant-based meat options. Each billboard also boasts the reduced CO₂ emissions that come with opting for a Meatless Farm product over a meat alternative.

Head of Marketing Abigail Nelson-Ehoff spoke on the new Meatless Farm campaign saying, "Animal farming is responsible for considerably more CO₂ emissions than plant-based foods and barbecue season is a peak time for meat consumption, but even meat-lovers in this survey recognised the value in opting for plant-based when they understood the huge difference this simple swap can make – and of course that they wouldn’t have to sacrifice on taste! By making simple switches to plant-based alternatives, like Meatless Farm, we can do our bit to protect the home we love – we can keep sizzling delicious sausages, without sizzling our planet.”

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