Carbon Emission Reduction Initiatives

bigbasket, India’s leading online supermarket and a TATA enterprise, has unveiled lush garden billboards at bus stops in Hyderabad, Bengaluru, and Delhi to mark World Environment Day. These vertical gardens transform transit hubs into living advertisements, underscoring the brand’s commitment to eco-conscious practices. In Bengaluru, one shelter highlights bigbasket’s achievements -- enough green saved to regrow Cubbon Park 34 times and recycling 100 tonnes of waste monthly -- backed by real initiatives like EV-powered deliveries and waste reduction. Developed by Talented and executed with Signpost, the installations integrate plant beds and natural textures into the urban landscape, creating a functional and aesthetic public amenity. City-specific messages connect the greenery to local landmarks, making sustainability relatable and tangible for commuters. By turning bus shelters into vertical gardens, bigbasket merges brand marketing with environmental action, strengthening its green credentials while enhancing public spaces.