Pet Brand Sustainability Milestones

PawCo Foods celebrates four years of innovation in plant-based, science-driven pet nutrition with new product launches, expanded retail presence, and notable sustainability achievements. Founded by former Impossible Foods scientist Mahsa Vazin, Ph.D., the brand continues to reimagine dog food with a focus on health, convenience, and environmental impact.

Since launching, PawCo has introduced 'Magic Toppers' and 'Magic Bars' to address specific canine health concerns, while reformulating its 'Fresh Recipes' and 'InstaBites' for all life stages. A partnership with the Harvard Data Analytics Group and a Pet Innovation Award for Organic Product of the Year underscore the brand’s science-first approach.

On the retail side, PawCo has expanded into Amazon and veterinary clinics and gained national exposure via 'The Balancing Act.' Environmentally, the company reports saving over 3,700 livestock lives, 471 million liters of water, and reducing CO₂ emissions by 1.57 million kilograms -- all while maintaining Pet Sustainability Coalition accreditation.

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