Shoppable Secondhand Pinboards

Pinterest Thrift Shop is a curated set of boards on Pinterest Shop that make it easier for users to find and purchase vintage and secondhand items. For this experience, Pinterest teamed up with over 30 vintage retailers globally to serve up everything from Grunge Thrift Gems to Y2K Thrift Finds.

The platform, once dominated by a Millennial audience, is now embracing Gen Z’s values by championing sustainable style and conscious consumption. “Gen Z Pinterest users are curating unique spaces and personalizing their styles with pre-loved treasures, proving that sustainability and creativity go hand in hand,” Pinterest detailed in its Pinterest 2025 Fall Trend Report, "This new wave of style is less about following the crowd and more about finding one-of-a-kind pieces that tell personal stories—while keeping planet and budget in mind.”