Clean Materials Manufacturers

Sellars Absorbent Materials is a family-owned manufacturer based in Milwaukee that has prioritized sustainability since its founding. The company produces wipes, towels, tissues, rags, and other absorbent products sold under brands such as TOOLBOX, Clean Task, Mayfair, and Bravo through major retailers like Target, Home Depot, and Menards. Rather than relying solely on virgin fibers, Sellars reprocesses post-consumer waste including curbside recycling and cardboard into high-performance substrates, diverting low-quality paper from landfills and reducing environmental impact.

Sellars employs proprietary double re-creped (DRC) technology to blend recycled and virgin materials, yielding durable shop towels, disposable wipers, and sorbents that meet or exceed industry standards for absorbency and strength. CEO Tom Sellars notes that this commitment to recycled inputs reflects a broader stewardship ethos instilled by the founding family, encompassing both environmental conservation and social responsibility. Ongoing investments in eco-conscious manufacturing processes and recycled-fiber technologies underscore Sellars’s role in promoting resource conservation, waste reduction, and circular-economy principles across the nonwoven materials sector.

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